Catchy eyewear store design by Dittel Architekten

Dittel Architekten has created an interesting and bright new design for the Binder Optik glasses store. Optics opened in the historic city center of Backnang. Her corporate identity has been embodied in architecture and in the development of a new corporate design. The result is an authentic interior with a very functional and open space.

The checkout area is located in the center of the store and is visually connected to a niche equipped with a coffee bar through a suspended ceiling. This arrangement provides a smooth transition from the reception area to the consultation area.

You can consult with a specialist and pick up glasses by sitting down on a comfortable chair at a small wooden table. There are several of them in the store and they are also visually separated from the rest of the space, only with the help of a darker shade of carpet.

The glasses are displayed on shelves that were custom made and also finished in wood. Such a strict arrangement gives the interior a truly German restraint and orderliness. Each rack has a specific type of glasses.

Yellow color adds brightness to the interior in gray and beige tones. It manifests itself generously in the logo, design and lighting, and also contrasts with the upholstered furniture in the Petrol shade. The use of wood and textiles creates an atmosphere of warmth and comfort. This impression is supported by brightly framed photographs and wall-to-wall prints in the coffee bar area. The bright abstract pattern of the iris contrasts with the uncomplicated architecture, therefore, it attracts the attention of the client.

This interior breaks the stereotype that bright colors hurt the eye. You just need to be able to correctly place accents! Share this new knowledge with your friends!